Built from the shop floor up

We build retail businesses—and the technology behind them.

Brightside Ventures brings together hands-on retail, specialist e-commerce and purpose-built technology. Every product is shaped by the real businesses using it.

London workshop UK e-commerce Retail technology Hardware R&D
One connected group
Cycle Fix London Workshop, service and physical retail
Retail platformVelo Pulse
Cycle Parts Shop Specialist parts and UK fulfilment
Bookings · stock · service Orders · fulfilment · customers
01OperateWe run the businesses ourselves.
02LearnReal workflows reveal what matters.
03BuildTechnology turns learning into leverage.

Why Brightside

Better retail technology starts with understanding retail.

Brightside is an operating company, not a theory. Our businesses deal with the same stock, service, fulfilment and customer challenges faced by independent retailers every day.

Cycle Fix London gives us the workshop and store perspective. Cycle Parts Shop gives us a national e-commerce and fulfilment perspective. Velo Pulse brings those lessons into one retail operations platform.

The result is a practical loop: run the business, spot the friction, build the fix, and prove it in the real world.

Read our approach

The Brightside group

Operating businesses. Products in development.

Two customer-facing retailers, one operations platform and one early-stage hardware project—each grounded in a useful problem worth solving.

Operating01

Cycle Fix London

A service-led bicycle workshop and retailer in Kennington, built around expert repairs, same-day service and dependable customer care.

Visit Cycle Fix
Operating02

Cycle Parts Shop

A specialist online cycle-parts store combining deep product knowledge, custom-cut spokes and UK-wide fulfilment.

Visit Cycle Parts Shop
In development03

Velo Pulse

Retail operations software for cycle shops—connecting checkout, workshop, stock, purchasing, customer communication and online sales.

Explore the platform
Early R&D04

Tracking Device

Our ambition is to build the world’s best tracking device. The product name, specification and launch plan are still being developed.

View the project

The Brightside loop

Built where the work happens.

We use our own operating businesses as the proving ground for better systems, clearer processes and more useful technology.

01 / OPERATE

Do the work

Serve customers, manage stock, fulfil orders and run workshops day to day.

02 / OBSERVE

Find the friction

See where existing processes waste time, lose context or create avoidable risk.

03 / BUILD

Shape the fix

Turn real operational needs into focused tools and repeatable workflows.

04 / PROVE

Use it live

Test changes in real environments before offering them to other retailers.

Product spotlight

Velo Pulse keeps the whole store in view.

A retail operations platform being shaped alongside Cycle Fix and Cycle Parts Shop, with the cycle trade as its first focus.

  • Sell and serve from checkout through to completed workshop jobs.
  • Know your stock across stores, suppliers and online channels.
  • Keep the conversation together across customer messages and job history.
● Store live
OverviewCheckoutWorkshopStockCustomers
18Open jobs
7Orders ready
4Stock actions
ActivityOwnerStatus
Workshop serviceAlexIn progress
Click & collectFront deskReady
Supplier deliveryStockroomReceived

Illustrative interface—not live customer data.

Work with Brightside

Building something useful starts with the right conversation.

We welcome conversations with retailers, suppliers, technology partners and people interested in piloting Velo Pulse.